While the cause and message should not be dismissed, this advertisement misses the mark by presenting an unrelatable image suggesting a life form from a distant galaxy, rather than a woman dealing with breast cancer.
I wonder what the people responsible for this advertisement (M&C Saatchi, London) were thinking when they picked this image? It has the power to attract attention, but does it compel people to react in a beneficial way?
No comments:
Post a Comment