Tuesday, March 20, 2012

When Good Causes are Poorly Advertised

While the cause and message should not be dismissed, this advertisement misses the mark by presenting an unrelatable image suggesting a life form from a distant galaxy, rather than a woman dealing with breast cancer.

I wonder what the people responsible for this advertisement (M&C Saatchi, London) were thinking when they picked this image?  It has the power to attract attention, but does it compel people to react in a beneficial way?

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