Here are six of the most horrifyingly priced items:
2. Greeting cards. My mom is single-handily responsible for the success of Hallmark Cards. She has spent her very long life being a heavy user of their card-for-every-occasion marketing plan. Because of her, I'm a card giver but I look for the dollar cards. I admit that when it comes to sending my mom a greeting, I'm willing to shell out $5 for a "folded-up piece of paper" with nice graphics and a message written by someone else. I guess they got me at "when you care enough..."
3. College textbooks. The prices of college textbooks have risen 186% since 1986 and the cost of textbooks accounts for a large portion of the overall cost of attending college.
4. Bottled water. $1-$5 for water that comes free from municipal taps and is sold in logo-stamped bottles. If a time traveler from the early 1900s popped in for a visit today, I bet this consumer-led phenomenon would be one of the most unbelievable.
5. Printer ink. You know you're being had when the cost of the printer is significantly less than the cost of toner replacement.
6. Brand-name fashion. Brand name clothes are often marked up 500% to 1,000% of their off-brand counterparts. Yet American consumers seem to feel that buying a major fashion brand is worth every penny.